Problem
In a digital era, 90% of children's toys are plastic, detaching them from nature. A pressing need exists to reconnect toddlers, fostering environmental awareness. The absence of natural play experiences impedes holistic development and creativity.
User Persona
Emily is a 3 year old who loves building blocks but has limited plastic ones. Curious and eager, she enjoys hands-on play, exploring nature, and craves new tactile experiences.
Concept Sketches
Prototype Set
The first prototype of the block set helped refine the end product.
It identified some issues like the stability of the blocks, so I improved the blocks by making them with heavier wood, African Walnut, and making the blocks thicker. I also identified the need for sustainable packaging to align with the eco-consious purpose of the blocks. Therefore I chose a burlap sack to be the ideal packaging for this block set.
Things to be changed changed:
1. Make the pieces level
2. Use African Walnut wood
3. Add packaging: Burlap sack
Process Pictures
Branding
Logo Design
Brand kiosk
Bookmark
Bag Tags
Final Set
